About Us
Who Is Orion Insights Group?
Orion Insights Group is a consultancy providing customized research, analytics, and market intelligence, using our internal resources and tools, and leveraging those of our clients. OIG research has expertise in multiple industries: CPG, B2B, Retail, and Medical/Health Services.
Why Orion Insights Group?
Flexible, Creative, Data Driven, & Insightful
We combine a deep understanding of customers and markets with expertise in methods and advanced analytics, working within the confines of budgetary and time constraints.
A wealth of experience, Going the extra mile for our clients.
What Matters to Us?
Integrity, teamwork, and delivering on our promises. At OIG Research, customer service is our top priority. In the end, what matters are our relationships and reputation.
Our Services
Customer Experience
Retail & Channel Strategies
Retail & Channel Strategies
Satisfying customers is critical to long-term success. It can cost four to twenty times more simply to replace one lost customer. Reduce churn by boosting customer satisfaction, retention, and loyalty.
Retail & Channel Strategies
Retail & Channel Strategies
Retail & Channel Strategies
Finetune your pricing, promotion, and display strategies. Increase traffic and enhance your social media platform to better engage with your audience and promote your brand.
Advanced Analytics
Retail & Channel Strategies
Growth Opportunities
Mine your data to boost profits and ROI. Identify new targeting opportunities, key drivers, most effective promotions/tactics, and potential cost reductions.
Growth Opportunities
Surveys & In-Depth Research
Growth Opportunities
Identify and prioritize new growth opportunities and expand into new markets. Develop successful new products/services and refine merchandizing mix. Conduct targeted sales reach.
Surveys & In-Depth Research
Surveys & In-Depth Research
Surveys & In-Depth Research
Conduct custom ad-hoc research to support advertising and communications, understand consumers and markets, and monitor the competitive marketplace.
Specialized Services
Surveys & In-Depth Research
Surveys & In-Depth Research
Specialty services adjacent to strategy and intelligence: Secondary research, Fulfillment, Project management, & Pre-boarding employment screening and verification
Customer Experience
The Advantages of Hightly Satisfied Customers
The best source of new sales are repeat customers and positive word-of-mouth. It is much less costly to retain a customer in terms of sales and marketing efforts than to reach and persuade new ones. And referrals from family/friends/colleagues are the most powerful form of persuasion for consumers and professionals.
Customer Experience
Diagnose and improve customer experiences for future growth. Obtain a tactical blueprint to take your organization to the next level in customer satisfaction.
- What percentage of your customers are promoters, detractors, or passively satisfied? How does your NPS (Net Promoter Score) compare to close competitors? Promoters are highly satisfied customers who provide referrals. Detractors are motivated to spread poor word-of-mouth.
- What specific experiences are driving attitudes? What actions can you take, both short-term and long-term, to convert Passively Satisfied customers into Promoters? How can you win over Detractors to your side and prevent them in the future?
Customer Journey
Understand the relative importance of different customer touchpoints in the sales process, and how it figures into overall customer experiences. Obtain prescriptive information that differentiates loyalists and lost/potential customers, pinpointing barriers and pain points along the journey.
- Lapsed Customers: Previous repeat customers no longer using your business
- Trier/Rejecters: Customers who used once or for a brief amount of time
- Aware Non-Triers: Category users who are aware of your business, but didn't consider or explored/took their business elsewhere
- Non-Aware Category Users: Potential customers who are not being reached
Customer Analytics
Improve your marketing, product management, and customer support through deep dive analysis of current and past customers. Increase response rates, customer loyalty, and ROI by contacting the right customers with highly relevant offers, reduce campaign costs by targeting those customers most likely to respond.
Retail & Channel Strategies
Optimize Reach, Persuasion & Upselling Opportunities
Assess your purchase and marketing channels in terms of reach and potential. Obtain diagnostics to optimize your messaging and tactics for each. Create winning promotions, whether it's POS, in-store, online, or a new marketing campaign.
Shopper & Buyer Insights
Understand behavioral dynamics across channels (digital, direct, social media, on-site, and events). What are the decision points along the journey? What proportion of purchasers take each path and what are their motivations for doing so? What retail and/or channel strategies will drive inquiries, improve purchase, and increase the likelihood of repeat purchase.
Communications & Promotional Strategies
Devise winning promotions and events to increase referrals and web/store traffic, Understand the best methods to highlight promotions onsite, on your website, and in your communications. Pinpoint the combination of promotions/promotional items that will maximize reach.
Audits & Mystery Shopping
Monitor how items are stocked, merchandised, and sold to ensure compliance, quality, and appropriate execution. Document competitive practices and typical site/store traffic. Assess experiences for your customers, as well as your competitors. How are policies being executed? What are competitors doing that can be successfully adopted? Audits include product procurement services.
Advanced Analytics
The Power of Analytics
Your data contains a wealth of information...insights that can enhance strategies, increase sales, streamline processes, and reduce costs - all of which boost profits. Extend the capabilities of your managerial and marketing talent with customized advanced analytics.
Descriptive Analytics
Identify trends, strengths, and weaknesses in your targeting, messaging, marketing mix, and promotions, Assess the impact of seasonality. Segment your customer database by demographics, potential, and interests. Reduce costs by optimizing inventory and buying decisions.
Diagnostic Analytics
Dive deep into your data to discover what factors drive appeal, persuasion, and sales. Uncover important relationships and patterns. Make your communications stand out. Design promotional materials that provide lift and increase foot traffic. Improve your website for ease of navigation and communication of core values.
Predictive Analytics
Trend sales / Simulate scenarios in terms of response rate/volume. Create high potential prospect lists by profiling your most profitable customers.
Growth Opportunities
Smart Strategy Drives Growth
Develop initiatives that will help your business grow long term. Identify the best opportunities for future investment and understand potential threats from competitors.
Market Sizing
Whether you are considering expanding into a new geographic area, adding new product lines, or poaching from a competitor, estimating the size of the market can help identify the best opportunities for your business to grow. Obtain total revenue estimates, as well as a scenario analysis outlining the proportion of the market you can expect to capture with different conditions/levels of spend.
Trend Analysis
Scan adjacent markets and different geographic areas to identify trends that can be adopted to fuel growth. Pinpointing ongoing and emerging market trends is key to adapting your business and keeping current with your industry.
Competitive Intelligence
Understand what your competitors are doing to gain an edge in the marketplace. Obtain data on your competitors' products, services, marketing strategies, and other business practices to make strategic decisions on pricing, product development, campaigns, and other areas of operation.
Surveys & In-Depth Research
Customized Research to Fit Your Needs
- Qualitative Research: Explore and understand experiences, attitudes, perceptions, and behavior thorough focus groups and in-depth interviews. Obtain detailed insights on values, themes, meanings, and thought-processes to better guide your marketing strategies.
- Quantitative Research: Estimate market size/potential, choose winning product offerings and promotions, and determine the most impactful messaging and communications through projectable surveys among customers and prospects.
Concept Screening & Tests
Assess new initiatives for appeal, preferences, and potential barriers prior to development and launch. Determine the features and benefits that resonate the most with your market. Make go/no go decisions, refine product offerings, and improve launch strategies.
Copy/Communications Testing
Increase your ROI by testing your campaigns and marketing materials among your target market. Create content that breaks through the clutter, communicates core values, and generates quality leads.
Attitude & Use Studies
Understand your market at deep level. Who is buying and how frequently? What are they buying and from where? Who are the decision makers and what is important to them? How is your product or service being used? Obtain a detailed blueprint of your category users/purchasers and their habits.
Usability Research
Your website is your most valuable point of contact with customers and prospects. Improve experiences and resonance with usability testing to make the most of this resource. Assess ease-of-use and navigation, communication of key themes, and stumbling blocks/pain points.
Pricing Research
Assess the impact of price changes on demand and revenue with pricing research. Identify optimal price points for individual offerings and product lines. Create appealing pricing promotions to boost reach/traffic and profitability.
Market Structure & Segmentation
Obtain detailed information on the competitive structure of your current and potential markets - in terms of number/strength of competitors, types of buyers/behavior, trends, and barriers to entry. Segment category users based on demographics, needs, and attitudes to better target and convert the most appropriate/profitable prospects.
Specialized Services
Outsource Special Needs to Boost Efficiency/Reduce Costs
Related services provided with the same attention to detail and comittment to customer service. When special needs occur, allow your staff and managers to focus on what they do best by off-loading the heavy lifting to us.
Secondary Research
Obtain detailed information summaries about markets, brands, suppliers/services, and other topics gathered from existing data sources, including publications, reviews, internal data, and social media. Identify competitors' strategies, strengths, and weaknesses for strategic planning.
Fulfillment Services
Product warehousing, fulfillment, shipment of orders, and returns. Delivery tracking/confirmation and toll-free phone line/customer support. Fulfillment services include marketing materials and email campaigns.
Project Management
Professional help in managing your special projects, including: Developing/refining of objectives/goals, Obtaining costs, capabilities, and strengths/weaknesses of alternative vendors, Development of detailed timelines, Troubleshooting and day-to-day management of project and vendors, Timely communication with all stakeholders, Follow-through and post-implementation tweaks/improvements.
Employment Screening Services
Compliant pre-boarding background screening, including criminal background checks, I-9 and E-Verify, and educational/employment/professional license verification.